GOOGLE analytic ans

Digital analytics is

a) the analysis of quantitative data from your business
b) a process of continual improvement of the online experience
c) the analysis of qualitative data from your business
d) the analysis of data from your business and the competition
e) all of these answers are correct
Answer:
e) all of these answers are correct

Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below.

“Digital analytics” is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________.
(a) numeric, (b) continual change, (c) customers, (d) audience
(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
(a) numeric, (b) continual improvement, (c) customers, (d) audience
(a) quantitative, (b) continual change, (c) customers, (d) outcomes
Answer:
(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes

What is the first step of analytics planning?

a) Document your technical infrastructure
b) Implement Google Analytics
c) Create your implementation plan
d) Define your overall measurement plan and business objectives
Answer:
d) Define your overall measurement plan and business objectives

Which of the following should be the first step you complete during the analytics planning process?

a) Implement Google Analytics
b) Create your implementation plan
c) Define your overall measurement plan and business objectives
d) Maintain and refine your plans
e) Document your technical infrastructure
Answer:
c) Define your overall measurement plan and business objectives

It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

a) collecting user information for sales teams to connect with potential leads
b) selling products or services
c) encourage engagement and frequent visitation
d) all these options are equally relevant as business objectives for content publishers
Answer:
c) encourage engagement and frequent visitation

The demographics and interest category information in Google Analytics comes from

a) the DoubleClick third-party cookie
b) Google Tag Manager
c) survey data filled out by users
d) Information that you upload from your CRM
e) The AdWords first-party cookie
Answer:
a) the DoubleClick third-party cookie

When do Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?

a) when encrypted
b) in custom campaigns only
c) never
Answer:
c) never

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

a) Google Analytics does not keep track of sessions by default
b) The visitor’s session expires after 5 minutes of inactivity
c) The visitor’s session expires once the visitor has exited your site
d) The visitor’s session expires after 30 minutes of inactivity
Answer:
d) The visitor’s session expires after 30 minutes of inactivity

Which of the following would you use to set up a custom alert?

a) Intelligence
b) Real-Time
c) Conversions
d) Content
Answer:
a) Intelligence

Once your Google Analytics data has been processed, it can not be changed.

a) True
b) False
Answer:
a) True

When Google Analytics processes data, one of the main tasks it completes is organizing hits into:

a) users and sessions
b) cohorts and interactions
c) registered users and browsers
d) purchasers and browsers
Answer:
a) users and sessions

A session in Google Analytics consists of:

a) The reports generated by users over a specific period of time
b) Interactions or hits from a specific user for all time
c) Interactions or hits from a specific user over a defined period of time
d) A group of users getting together in person to discuss analytics
Answer:
c) Interactions or hits from a specific user over a defined period of time
(Note: We like the idea of answer d) but unfortunately it’s wrong! :-))

By default, an Analytics session ends when inactive for:

a) 15 minutes
b) 30 minutes
c) 45 minutes
d) 60 minutes
Answer:
b) 30 minutes

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

a) Real-Time
b) Intelligence
c) Annotations
d) secondary dimensions
Answer:
a) Real-Time

Which of the following would you use to exclude rows with fewer than 10 visits?

a) table sort
b) primary dimension
c) secondary dimension
d) table filter
e) pivot table
Answer:
d) table filter

In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics?

a) The games on your site are highly interactive.
b) A typical session on your site involves filling out at least 3 forms.
c) The default session timeout length is set dynamically by Google Analytics and you cannot change it.
d) The average length of videos on your site is 35 minutes.
e) The average article on your site takes 4 minutes to read.
Answer:
d) The average length of videos on your site is 35 minutes.

Which are the four main parts of the Google Analytics platform?

a) Configuration, Prozessing, Reporting, and Recollection
b) Configuration, Collection, Progressing, and Reporting
c) Collection, Configuration, Processing, and Reporting
d) Collection, Processing, Continuation, and Reporting
Answer:
c) Collection, Configuration, Processing, and Reporting

Which of the following are considered the four main components of how the Google Analytics system works? Select four correct answers.

a) reporting
b) replication
c) collection
d) configuration
e) calculation
f) analysis
g) certification
h) processing
Answer:
a), c), d), h)

Which of the following is a session level interaction?

a) Ecommerce transaction
b) none of these answers is correct
c) social interaction
d) pageview
e) event
Answer:
b) none of these answers is correct

Which of the following are “hit” types tracked by Google Analytics?

a) pageviews
b) events
c) all of these answers are correct
d) transactions
Answer:
c) all of these answers are correct

Which of the following are “hit” types tracked by Google Analytics?

(select all that apply)
a)Pageviews
b) Reservations
c) Events
d) Transactions
Answer:
a), c), d)

During data Processing, Google Analytics:

a) transforms the raw data from Collection using the Configuration settings
b) collects the data from Analytics tracking code added to a website, mobile application or other digital environment
c) lets you access and analyze your data using the Reporting interface
d) lets you adjust Configuration settings before data is collected
Answer:
a) transforms the raw data from Collection using the Configuration settings

You can adjust sample size in Google Analytics by

a) adjusting a control in the reporting interface
b) adjusting the session timeout control
c) adding a segment to your report
d) any of these actions will adjust the sample size
Answer:
a) adjusting a control in the reporting interface

What is the hierarchy of the Google Analytics data model?

a) User > Session > Interactions
b) Sessions > Visitors > Interactions
c) Sessions > Users > Interactions
d) Interactions > Users > Sessions
Answer:
a) User > Session > Interactions

Which of the following could you use to set targets for your measurement plan? Check all that apply.

a) Your historical site performance
b) Third-party industry benchmark data
c) Internal expectations from your business leadership
d) A random guess
Answer:
a), b), c)

True or False. The date range set for a Dashboard doesn’t apply to Real-Time widgets since they only show data for current active users, not historical data.

a) True
b) False
Answer:
a) True

During aggregation, Google Analytics:

a) exports the collected data into a Google Spreadsheet
b) organizes the collected data into pivot tables
c) organizes the collected data within database tables
d) samples the data immediately
Answer:
c) organizes the collected data within database tables

Which of the following are configurations that permanently modify your data during the processing stage?

(select all that apply)
a) Channel Groups
b) Content Groups
c) Custom Reports
d) Filters
e) Goals
f) Javascript Customization
Answer:
a), b), d), e)

The process Google Analytics uses to retrieve data from large, complex data sets faster is called:

a) retrieval
b) expediency
c) sampling
d) configuration
Answer:
c) sampling

You should add Analytics tracking code to your site___________________

a) before documenting your business objectives
b) after implementation planning
c) when it’s convenient for your IT team
d) during measurement planning
Answer:
b) after implementation planning

You should include Google Analytics tracking code on every page of a website you want to track.

a) True
b) False

Answer:
a) True

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

a) Annotations
b) Real-Time
c) Secondary dimensions
d) Analytics Intelligence
Answer:
b) Real-Time

True or False: To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking.

a) True
b) False
Answer:
b) False

Which of the following technologies on your site influence how you implement Analytics? Select all that apply.

a) Server redirects
b) Query string parameters
c) Flash and AJAX events
d) Responsive web design
e) all of these answers are correct
Answer:
e) all of these answers are correct

The code snippet for tracking websites with Google Analytics is written in:

a) AJAX
b) Flash
c) JavaScript
d) PHP
Answer:
c) JavaScript

Which of the following platforms is Google Analytics capable of tracking? Check all that apply.

a) User activity on a website
b) User activity on a mobile website
c) User activity on a mobile application
d) User activity on a gaming console
e) User activity on any digitally connected device
Answer:
a), b), c), d), e)

Which of the following would you use to send data from a website to Google Analytics?

a) Campaign Tracking paramenter
b) JavaScript tracking code
c) none of these would be appropriate
d) Google Analytics mobile SDK
Answer:
b) JavaScript tracking code

Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

a) Measurement Protocol
b) any of these would be appropriate
c) Campaign Tracking parameter
d) JavaScript tracking code
e) Google Analytics mobile SDK
Answer:
a) Measurement Protocol 

It is recommended that you place the Google Analytics javascript tracking code:

a) just after the opening <head> tag
b) just before the closing </head> tag
c) just after the opening <footer> tag
d) just before the closing </footer> tag
Answer:
b) just before the closing </head> tag

The tracking code in Google Analytics:

(select all that apply)
a) connects data to your specific Google Analytics account
b) sends data back to your Google Analytics account for reporting
c) tracks changes in your AdWords account
d) identifies new and returning users

Answer:
a). b), d)

The same type of Google Analytics tracking code should be used for both a website and a mobile app.

a) True
b) False
Answer:
b) False

In order to distinguish between users on web pages, Google Analytics:

a) uses the IP address of a device that accesses the site
b) uses the city, state and country of a visitor that access the site
c) creates anonymous unique identifiers using third-party cookies
d) creates anonymous unique identifiers using first-party cookies
Answer:
d) creates anonymous unique identifiers using first-party cookies

Third-party data may be joined with the Google Analytics data collected via the tracking code.

a) True
b) False
Answer:
a) True

How is Google Analytics able to determine if a group of website interactions are all from the same user device?

a) By detecting what city, operating system and browser the hits come from
b) By setting a unique ID for the device that is attached to each hit
c) By grouping together all hits that are collected within a 30 minute time period
d) Google Analytics is not able to detect if a group of interactions are from the same user device

Answer:
b) By setting a unique ID for the device that is attached to each hit

Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number.

a) True
b) False
Answer:
a) True

True or False: The order in which filters appear in your view settings matters.

a) True. Filters are executed in the order in which they appear.
b) False. Filters are not necessarily executed in the order in which they appear.
Answer:
a) True. Filters are executed in the order in which they appear.

Which of the following are possible uses of filters? Select all that apply.

a) replace complicated page URLs with readable text strings
b) report on only a subdomain or directory
c) include only traffic coming from a particular campaign
d) exclude visits from a particular IP address
Answer:
a), b), c), d)

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

a) You will need to configure your goals in the unfiltered view
b) Without one unfiltered view, you will not be able to use a filter for multiple views
c) An unfiltered view ensures that the original data an always be accessed
d) There is no reason to maintain an unfiltered view
Answer:
c) An unfiltered view ensures that the original data an always be accessed

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

a) One account, one property, no views
b) One account, two properties
c) One account, one property, two views
d) One account, one property, one view, because you can’t use Google Analytics to track the mobile app
Answer:
b) One account, two properties

Which of the following are possible uses of views within a single Google Analytics account?

a) To look more closely at traffic to a specific part of a site (a page or selection of pages)
b) To limit a user’s access to a subset of data
c) To track domains that belong to another account
d) To look more closely at traffic to a specific subdomain
Answer:
a), b), d)

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

a) Create a new view and apply an advanced filter that deletes page data outside the subdirectory
b) Create a duplicate view and add a filter: select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
c) Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
d) Create a new web property and add the new tracking code to the pages on the subdirectory
Answer:
b) Create a duplicate view and add a filter: select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory

Using filters, you can _______.

a) exclude data from a view
b) change how the data looks in your reports
c) include data in a view
d) All of these answers apply
Answer:
d) All of these answers apply

Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?

a) View → Account → Property
b) Property → Account → View
c) Account → View → Property
d) Account → Property → View
Answer:
d) Account → Property → View

Which of the following statements are true?
Check all that apply.

a) If you make a mistake with a configuration setting on a view, you can always reprocess the data to fix it.
b) To view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites.
c) Once a view is deleted it can be restored using the trash can feature.
d) When a new view is created, it will show the historical data from the first view you created for the property.
Answer:
b) +c)

Filters can modify the data in your Google Analytics reports by:

(select all that apply)
a) including data
b) excluding data
c) exporting data
d) changing how data looks in reports

Answer:
a), b), d)

Which of the following would you use to show two date ranges on the same graph?

a) secondary dimension
b) motion chart
c) plot rows
d) pivot table
e) date comparison
Answer:
e) date comparison

Which of the following reporting tools would you use to show two rows of data on the same graph?

a) Date comparison
b) Table filter
c) Table sort
d) Plot rows
e) Primary dimension
f) Secondary dimension
g) Pie chart
h) Pivot table
Answer:
d) Plot rows

Which of the following Audience reports would you use to see how often users return to your site?

a) Location reports
b) Language
c) Frequency & Recency reports
d) New vs. Returning reports
e) Engagement reports
f) Browser & OS reports
g) Mobile reports
Answer:
c) Frequency & Recency reports

The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?

a) Use a Search and Replace custom filter on the Request URI field where Search Strings is “/index” and Replace String is “/home”
b) Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”
Answer:
a) Use a Search and Replace custom filter on the Request URI field where Search Strings is “/index” and Replace String is “/home”

Which of the following would be most useful for ranking pages according to revenue contribution?

a) Page Value
b) Bounce Rate
c) Revenue
d) ROI
e) Margin
Answer:
a) Page Value

To see the bounce rate of a specific medium in an Acquisitions report:

Check all that apply.
a) Change the primary dimension in the Channels report to “Medium” and view the Bounce Rate metric
b) Change the primary dimension in the Source/Medium report to “Medium” and view the Bounce Rate metric
c) Change the primary dimension in the Referrals report to “Medium” and view the Bounce Rate metric
d) You cannot see this information in any Acquisitions reports.
Answer:
a) + b)

Which of the following types of traffic will show in the “Campaigns” report?

Check all that apply
a) Visits from Google AdWords campaigns that have autotagging enabled
b) Visits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging
c) Visits from all links tagged with the parameter utm_medium=cpc
d) Visits from all links tagged with the utm_campaign parameter
Answer:
a) + d)

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

Select all that apply.
a) Keyword report
b) Affinity Categories
c) Search Engine Optimization report
d) Site Search report
Answer:
d) Site Search report

The Site Search reports show:

a) how users search your site
b) traffic coming from search engines
c) traffic coming from Google organic search
d) traffic coming from Google paid search
Answer:
a) how users search your site

Which of the following Audience reports would you use to see how your site performance differs between desktop, smartphone and tablet users?

a) Location reports
b) Language
c) Frequency & Recency reports
d) New vs. Returning reports
e) Engagement reports
f) Browser & OS reports
g) Mobile reports
Answer:
g) Mobile reports

You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?

a) Search
b) Acquisition
c) Audience
d) Conversion
e) Behavior
Answer:
e) Behavior

True or False: When you share a link to a custom report, you share the data in the report.

a) True: Sharing a link to a custom report shares the data in the report.
b) False: Sharing a link to a custom report only shares a template for the report.
Answer:
b) False: Sharing a link to a custom report only shares a template for the report.

Which of the following are tracked by the Site Speed reports? Select all that apply.

a) button click response time
b) how quickly images load
c) All of these are tracked by the Site Speed reports.
d) page-load time for a sample of pageviews on your site
e) how quickly the browser parses a page and makes it available for user interaction
Answer:
c) All of these are tracked by the Site Speed reports.

Which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits?

a) Date comparison
b) Table filter
c) Table sort
d) Plot rows
e) Primary dimension
f) Secondary dimension
g) Pie chart
h) Pivot table
Answer:
Table filter

Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?

a) Location reports
b) Language
c) Frequency & Recency reports
d) New vs. Returning reports
e) Engagement reports
f) Browser & OS reports
g) Mobile reports
Answer:
d) New vs. Returning reports

True or False. It is possible to customize the default channels in the Channels report and create your own custom channels from scratch.

a) True
b) False
Answer:
a) True

Which of the following Behavior reports would you use to identify the pages of your site that have the highest bounce rate as the first page of a user’s session?

a) All Pages
b) Content Drilldown
c) Landing Pages
d) Exit Pages
e) Site Speed
f) Site Search
g) Events
Answer:
c) Landing Pages

Which of the following Behavior reports could you use to find new keyword ideas for your search advertising campaigns?

a) All Pages
b) Content Drilldown
c) Landing Pages
d) Exit Pages
e) Site Speed
f) Site Search
g) Events
Answer:
f) Site Search

Which of the following are required to create a Custom Report?

Check all that apply.
a) A report title must be entered
b) Multiple report tabs must be created
c) Multiple metric groups must be created
d) At least one metric must be added
e) At least one dimension must be added
f) A report filter must be applied
Answer:
a), d), e)

True or False. Custom Reports will only display data for the date range selected at the time the report is created.

a) True
b) False
Answer:
b) False

You can retrieve Google Analytics reporting data through the following methods:

(select all that apply)
a) the account administration settings
b) the reporting interface
c) the SDKs
d) an API
Answer:
b), d)

The reporting APIs can be used to:

(select all that apply)
a) automate complex reporting tasks
b) automate your tracking code customizations
c) retrieve Google Analytics data for use in your own applications
d) build your own dashboard with Google Analytics data

Answer:
a), c), d)

Each query sent to the Reporting API must specify:

(select all that apply)
a) the start and end dates
b) the name of the standard report you wish to use
c) which metrics to display
d) the ID of the account view that the data should be retrieved from
Answer:
a), c), d)

If the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics.

a) True
b) False

Answer:
a) True

If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.

a) True
b) False
Answer:
b) False

You can adjust the sample size by:

(select all that apply)
a) adding a segment to your report
b) adjusting the session timeout control
c) adjusting a control in the reporting interface
d) specifying the sample size when querying the API
Answer:
c), d)

Which of the following are advantages of implementing Google Tag Manager?

a) You can add Google Analytics tags to your site without editing site code
b) You can change configuration values in your mobile app without rebuilding a new binary
c) You can add non-Google tags to your site without editing site code
d) You can add AdWords tags to your site without editing site code
e) All of these answers are correct.
Answer:
e) All of these answers are correct.

Generally, the recommended best practice is to set up one Google Tag Manager account

a) For every person who will have access to Analytics
b) For every site you want to track
c) For every Analytics view
d) For your company
Answer:
d) For your company

You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code?

a) remove the existing Google Analytics tracking code from the site
b) make sure that the existing Google Analytics tracking code is placed after the openingtag
c) replace the account ID in the existing Google Analytics tracking code with the container ID
d) update the Google Analytics tracking code with analytics.js
Answer:
a) remove the existing Google Analytics tracking code from the site

How can Google Tag Manager help you manage your website?

a) Simplify and speed up tag deployment
b) Specify when tags should fire
c) Manage different versions of tags
d) Increase website performance
e) Increase audience reach
Answer:
a), b), c), d)

Google Tag Manager can only be used with Google tags

a) True
b) False
Answer:
b) False

When creating a tag implementation plan, what are the recommended guidelines?

a) Determine which existing tags can be moved into Tag Manager
b) Decide what static and dynamic values you’ll want to pass from your website
c) Determine which events (or actions) you’ll use as triggers
d) Choose which tags can get you the data you need
Answer:
a), b), c), d)

If you wish to track metrics and dimensions in Google Analytics, which of these tags could you use?

a) AdWords Conversion Tracking tag
b) AdWords Remarketing tag
c) Google Analytics Pageview tag
d) DoubleClick Floodlight counter tag
Answer:
c) Google Analytics Pageview tag

What is stored in a Tag Manager container?

a) A grouping of all of your Tag Manager accounts.
b) A collection of variables defined in Tag Manager.
c) A Javascript object that holds data passed from your website
d) A collection of website tags and triggers
Answer:
d) A collection of website tags and triggers

What is a “container snippet” in Tag Manager?

a) JavaScript code placed on each page of your website
b) A Javascript object that holds data passed from your website
c) A collection of website tags and triggers
d) Analytics tracking code
Answer:
a) JavaScript code placed on each page of your website

A Tag Manager account allows you to do which of the following?

a) Manage tags for one or more websites
b) Access your Google Analytics account
c) Connect multiple Tag Manager accounts to a single Google account
d) Control access permissions to a Tag Manager account
Answer:
a), c), d)

What is a “trigger” in Tag Manager?

a) A trigger determines which events fire on your website
b) A trigger instantiates the Data Layer
c) A trigger fires tags in response to website events
d) A trigger publishes tags to your website
Answer:
c) A trigger fires tags in response to website events

What are the three parts of a trigger in Tag Manager?

a) Variables, operators, and values
b) Operators, tags, and variables
c) Variables, operators, and the Data Layer
d) Tags, values, and the push method
Answer:
a) Variables, operators, and values

How do you enable a built-in variable in Tag Manager?

a) Publish the built-in variable in the Publish Now area
b) Create a user-defined variable in the Variable configuration tab
c) Check the built-in variable in the Variable configuration tab
d) Uncheck the built-in variable in the Variable configuration tab
Answer:
c) Check the built-in variable in the Variable configuration tab

When first logging into Google Tag Manager what will you need to set up?

a) The Data Layer
b) A Tag Manager account
c) Cross-domain tracking
d) A Google Analytics account
Answer:
b) A Tag Manager account

Where should you place the container code on your website for best results?

a) Before the opening <body> tag on every page of your website.
b) After the opening <body> tag on every page of your website
c) Before the closing </body> tag on every page of your website
d) After the closing </body> tag on every page of your website
Answer:
b) After the opening <body> tag on every page of your website

Where can you find your container code in Tag Manager?

a) After you first create an account and container
b) Under the “Accounts” section by clicking into the container
c) Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
d) Under the “Versions” section by clicking into the tag
Answer:
a) + c)

What is the suggested naming convention when creating tags?

a) Website name – tag type – variable used
b) Agency name – website name – date
c) Date – tag location – creator
d) Tag type – website name – tag location
Answer:
d) Tag type – website name – tag location

To set up a reusable Google Analytics property ID variable, you should use what kind of variable?

a) User-defined Constant variable
b) User-defined Data Layer variable
c) Built-in Event variable
d) Built-in Click Classes variable
Answer:
a) User-defined Constant variable

What are some of the benefits of using the Data Layer in Tag Manager?

a) Avoid fragile dependencies on web page source code
b) Pass data into third-party applications
c) Use the data to fire triggers
d) Add an additional layer of security to data
Answer:
a), b), c)

Where in your website code should you place the Data Layer object?

a) Before the container snippet
b) After the container snippet
c) Inside the container snippet
d) At the bottom of your HTML
Answer:
a) Before the container snippet

How are variables declared in the Data Layer?

a) As Javascript cookies
b) As variable types
c) As containers
d) As key-value pairs
Answer:
d) As key-value pairs

What are two ways to populate information to the Data Layer?

a) Use code to pre-populate values in the Data Layer when a web page loads
b) Use Google AdWords to push information to the Data Layer
c) Use Google Analytics to push information to the Data Layer
d) Use a Javascript method to push values from your web page into the Data Layer
Answer:
a) + d)

Data Layer variables persist across pages automatically

a) True
b) False
Answer:
b) False

To pass static values from a website into Google Analytics Custom Dimensions using the Data Layer, what must you first set up?

a) Google Analytics Enhanced Ecommerce
b) The Data Layer
c) A Data Layer variable
d) A Google Analytics tag with a Custom Dimension
Answer:
b), c), d)

The Data Layer “push method” allows you to do what?

a) Push data from Google Analytics to your website
b) Push data from your website into the Data Layer
c) Push data from AdWords to the Data Layer
d) Push data from one Tag Manager account to another
Answer:
b) Push data from your website into the Data Layer

To pass dynamic values from a website to use as Custom Metrics in Google Analytics, what must you first set up?

a) Google Analytics Enhanced Ecommerce
b) The Data Layer
c) A Data Layer variable
d) A Google Analytics tag with a Custom Metric
Answer:
b), c), d)

To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

a) The Tag Manager account ID
b) The Analytics property ID
c) A Javascript push method
d) The Custom Dimension index number
Answer:
d) The Custom Dimension index number

To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

a) The Tag Manager account ID
b) The Analytics property ID
c) A Javascript push method
d) The Custom Metric index number
Answer:
d) The Custom Metric index number

If you want to track Submit button clicks using an event trigger, what event type should you choose?

a) Click
b) Form
c) Page View
d) History Change
Answer:
a) Click

In Tag Manager, what kinds of website actions can trigger a Google Analytics event tag?

a) Clicking a Submit button
b) Clicking the Play button for a video
c) Making a menu selection
d) Closing a web page
Answer:
a), b), c)

If you wish to track the URL of a webpage using Tag Manager, what kind of user-defined variable should you use?

a) Page Path variable
b) URL variable
c) Click Classes variable
d) DOM element
Answer:
b) URL variable

If you wish to track only the part of a URL after the hash sign, what Tag Manager variable type should you use?

a) Url Port
b) Url Query
c) Url Fragment
d) Url Path
Answer:
c) Url Fragment

If you wish to define an event trigger based on the class of a Submit button, which built-in variable should you choose?

a) Built-in Event variable
b) Built-in Element variable
c) Built-in Click Classes variable
d) Built-in Click Target variable
Answer:
c) Built-in Click Classes variable

In order to create an AdWords Conversion tracking tag in Tag Manager, you must first get what from your AdWords account?

a) AdWords Account number
b) Conversion Label
c) Conversion ID
d) Conversion Property
Answer:
b), c)

If you wanted to dynamically capture the values of conversions associated with your AdWords tag, what would you put in the Conversion Value field?

a) A built-in Referrer variable that records conversion URLs
b) A user-defined variable that records conversion amount
c)The median amount users spend according to Analytics
d) The projected amount users will spend according to Analytics
Answer:
b) A user-defined variable that records conversion amount

What two pieces of information does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

a) Hit and session attributes collected via the Data Layer
b) Products the user has +1’d in Google Plus
c) User information from the Analytics cookie
d) Hit and session attributes collected from AdWords
Answer:
a), c)

To set up Dynamic Remarketing, you must do which of these things?

a) Link your AdWords and Google Analytics accounts
b) Enable Analytics’ advertising features
c) Set up Data Layer variables in Tag Manager
d) Create Custom Dimensions in Google Analytics
e) Create Custom Metrics in Google Analytics
Answer:
a), b), c), d)

What business information does AdWords use to generate dynamic ads based on a user’s past interactions with products and services on a website?

a) Browser cookies
b) Javascript methods
c) Dynamic attributes
d) User profiles
Answer:
c) Dynamic attributes

Where can you find a complete list of business vertical-attribute information for Google Analytics?

a) The Google Analytics Help Center
b) The Google Analytics Admin area
c) The Tag Manager Admin area
d) The AdWords Admin area
Answer:
a) The Google Analytics Help Center

For Dynamic Remarketing, what will you need to set up in Analytics to collect information from the Data Layer and send it to AdWords?

a) Custom Metrics
b) Custom Dimensions
c) Enhanced Ecommerce
d) Event tracking
Answer:
b) Custom Dimensions

For Dynamic Remarketing, what kind of variable will you need to set up in Tag Manager to collect information in the Data Layer?

a) Constant variable
b) Data Layer variable
c) AdWords variable
d) Event variable
Answer:
b) Data Layer variable

For Dynamic Remarketing, if you wish to communicate information from the Data Layer to AdWords when a user adds a product to their shopping cart without refreshing the page, what kind of Analytics track type would you use?

a) Pageview
b) Event
c) Transaction
d) Social
Answer:
b) Event

For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?

a) Page URL
b) Referrer
c) Click Classes
d) Page Hostname
Answer:
a) Page URL